Copyhackers - 10x Sales Pages
You’ve put SOOO much effort and your best skill into writing, spending countless hours in front of your laptop
You honestly don’t know if your sales page has what it takes to get people to click that bold, beautiful BUY button
What’s the biggest difference between a sales page that skyrockets your revenue and one that barely breaks even?
The proven and repeatable system for writing sales pages that bring in record-breaking revenues
This is not another one of those oh-so-disappointing templates you’ve already tried.
Nope. Not even close.
10x Sales Pages is a complete sales-page-slaying system, featuring step-by-step videos, workbooks, exercises and examples.
Unlike surface-level (cough, cough, theoretical, cough) templates, the 10x Sales Pages system goes deep.
This training leads you by the hand, section by section, to explain and then demonstrate every single aspect of a high-converting sales page.
Get sales page training from the people who’ve crushed 6 figures. Repeatedly.
The 6-figure sales page processes you’ll learn in 10x Sales Pages are based on the 20+ years of combined experience of A-list conversion copywriters Joanna Wiebe and Ry Schwartz.
It doesn’t matter what you’re selling. 10x Sales Pages has you covered.
You get access to 2 different sales page training tracks.Use either one to learn how to use long-form sales pages to sell higher-ticket offers priced anywhere from $100 all the way up to $20,000.
KNOW WHAT WORDS TO USE
In Track 1, Joanna shows you how to write a cash-flow creating sales page by letting your customers draft it for you
You’ll get instant access to 5 modules, featuring, 30+ HD training videos, each averaging 7 minutes in length (with transcripts). This includes 19 over-the-shoulder tutorials plus downloadable worksheets and cheat sheets, exercises, examples and a sales page jumpstart template.
In modules 1 and 2 we’ll build the foundation
of your highest-converting sales page. You’ll zero in on your best potential customer, optimize your offer for irresistibility and start molding the Big Idea that’ll pull people into your sales page and down to the buy button.
In modules 3 and 4 we’ll DO. THE. WORK.
Joanna’s recorded 19 over-the-shoulder videos to walk you step by step through how she writes 6-figure sales pages. Learn how she uses “voice of customer” research methods to write words that convert into cash.
In module 5 you’ll find all the downloadable worksheets and cheat sheets, exercises, and a sales page jumpstart template to help you apply what you’ve learned.
Grab Joanna’s bonus
246-page eBook The Dark Art of Writing Long-form Sales Pages
(valued at $48.99) that you can’t purchase anywhere else.
10 Lessons from Track 1 that’ll help you write 10x better sales pages
- The 4-part foundation that helps you engineer your highest-converting sales page before you write a single word
- The “voice of customer” research techniques that write 80% of your sales page for you
- The drag-and-drop method for sorting, tagging and organizing your research, so you can speed up your writing and keep your research data in one central location
- The most unexpected offer-optimization levers that ramp up the desire factor for whatever you’re selling
- The 3 criteria for molding a Big Idea that pulls people into your sales page and down to the buy button
- The PAS-on-Steroids framework that jumpstarts your first draft and eradicates “blank screen syndrome”
- The “Glee Club” approach of long copywriting that convinces your prospect to believe you, to like you, and to choose you
- The easiest section to jump in and start writing so that you avoid sales page paralysis
- The often overlooked, ordinary word (it starts with “B”) that makes your prospect feel all comfy, logical and more open to buying from you
- Joanna’s favorite plug-and-play template for long-form sales pages that you can load into Photoshop and customize right away
WRITE A SALES PAGE IN A DAY
In Track 2, Ry shows you how to write a conversion-exploding sales page by “coaching” prospects into the perfect buyer
You’ll get instant access to 7 modules, featuring, 30+ HD training videos, each averaging 10 minutes in length (with transcripts). You’ll also get downloadable workbooks, exercises and examples from various industries and niches.
In modules 1 and 2 you’ll learn how to “coach the conversion”
by leveraging subtle precursors that ethically lead people to say yes to your offer. Here’s where you’ll first meet the 15-Point Sales Page in a Day Template, a step-by-step process that helps you knock out that sales page in a matter of days.
You’ll also work through a host of exercises, like the “Million Dollar Bet,” the “Perfect Testimonial” and the “67 Golden Questions” to get inside the heads of your best prospects.
In module 3 through 6 Ry walks you through each section of the 15-Point Sales Page in a Day Template
in ultra-detail, from the pre-headline qualifier to a secret stack of dangerously effective bonus closes, showing you what, why and how to write each one.
In module 7 you’ll find all the downloadable workbooks…exercises, example packs and a full sales page example, so you can easily apply what you’ve learned.
10 Lessons from Track 2 that’ll help you write 10x better sales pages
- The 15-Point Sales Page in a Day Template that will have you confidently nailing the most intimidating part of any sales funnel in a matter of days
- The “Starbucks Test” for knowing exactly how long your sales page needs to be
- The “Coach-Mining” Method that shows you how to use enrollment conversations, product demos and sales calls to extract the rich insights that you can use to “coach the conversion” at scale
- The 67 Golden Questions to Fuel Your Funnel Workbook that will make sure you know exactly who you’re marketing to — and how to best market to them — before you write a single word
- The biggest conversion sin marketers and copywriters make when writing about “desire”… and how to use a combination of Maslow’s hierarchy of needs and the Shawshank Redemption to fix it
- The “Moment of Highest Tension” that lights a fire in your prospect and motivates them to take immediate action
- The “Golden Guarantee” that not only reverses risk for your prospect… but unlocks the energy, excitement and resourcefulness needed for them to move forward
- The “Final Confident Appeal” that gives your prospect “borrowed courage” to make a decision in the critical closing paragraphs
- The Risk Mitigator Close that dials up the “natural urgency” in your prospect without relying solely on countdown timers or disappearing bonuses
Regardless of which track you use, you get forever access to:
Instructional and over-the-shoulder demo videos guide you through the entire execution process, from the research to writing, editing and wireframing.
You’ll know what each piece of the sales page is intended to do so that you can justify every word, sentence and phrase, including the order you put them in.
Worksheets & exercises
Knowledge is useless without action. We’ve made it as easy as possible to implement the training on your sales page. Do the worksheets and exercises provided as you go to help you research, brainstorm and write.
Sales Page Examples
Learn better with examples?
We’ve scattered real-life sales page excerpts throughout the course from multiple industries and niches to illustrate the concepts we teach.
You’ll even find several full sales pages, so you can see how the entire process comes together to create a high-converting result.
An Introduction (Before You Choose Your Track)
START HERE: How to get the most out of 10x Sales Pages
TRACK 1: Laying a foundation that can bear the weight of long copy
1. Begin with the Rule of One (there is never an exception to this starting step)
2. Your One Reader, or what you’re really selling
3. Define your One Reader, aka the foundation of the highest-converting sales pages
4. We interrupt the Rule of One to start our research
5. What exactly is “voice of customer” research and why is it, like, THE thing??
6. Combine a recorder app with a transcription service for mega copy awesomeness
7. Don’t research like a researcher - you’re researching to write better copy!
8. Boost your One Offer with this deep-dive on the most unexpected of the offer-optimization levers
9. And now the moment you’ve been dreading: Your One Big Idea
10. If you’re struggling to pinpoint your One Big Idea, try this
11. Finish out your Rule of One with this: Your One Promise
10X SALES PAGES - Awareness meets sophistication.pdf
10X SALES PAGES - A guide to research.pdf
10X SALES PAGES - Where to do your research.pdf
10X SALES PAGES - A guide to research.pdf
10X SALES PAGES - One Offer (1).pdf
10X SALES PAGES - One Big Idea.pdf
10X SALES PAGES - One Promise.pdf
TRACK 1: When it’s time to put words on the page
12. Start filling your page with the PAS-on-Steroids framework (i.e., what you should always default to)
13. Take a page from the Glee Club school of long copywriting
14. Where to start when you actually start putting words on the page
15. Optimize your “Why” section with this
16. What about your buttons?
17. Go back up to the top of the page and find your hook using this lesson
10X SALES PAGES - The Value Prism.pdf
10X SALES PAGES - 6 Hooks or Genres.pdf
TRACK 1: Over-the-shoulder tutorials… because you’re ready to own your first draft
How to work your way through these tutorials
i. Starting your long-form sales page, draft 1
ii. Finding voice-of-customer data using online research, like review mining
iii. Finding voice-of-customer data using surveys
iv. How to tag your research (with a bonus: finding your Big Idea)
v. Organizing your research on the page
vi. Starting at Introducing
vii. Continuing with Introducing
viii. Completing the Introducing section (and moving on!)
ix. Moving on to the Why section
x. Writing Try
xi. Writing Buy
xii. Revising the Rule of One for the One Big Idea
xiii. Writing PAS
xiv. Merging it all into one long-form sales page
xv. Cleaning up your first draft
xvi. Finishing Draft One
xvii. Turning Draft One into a designed page
xviii. Finishing your designed sales page
TRACK 1: A few useful notes on editing in the awesome
18. Never delete anything! You’ll use your discards off the page
19. Strengthen your argument with words like these
20. Finish with the Greek Sweep
10X SALES PAGES - Phrases to strengthen your argument.pdf
10X SALES PAGES - The Greek Sweep.pdf
TRACK 1: All the worksheets and other downloadables
The Airstory template and other worksheets used throughout Track 1
My favorite Photoshop template for long-form sales pages
Ebook: The Dark Art of Writing Long-Form Sales Pages
TRACK 2: The 15 Point Sales Page in a Day Method [START HERE]
About Track 2
How this track is structured
TRACK 2: Module 1 - Coaching The Conversion (The Sales Page Edition)
Coaching The Conversion (on your sales page)
The 15 Point Sales Page in a Day Themeplate
The 15 point overview.pdf
The 15-Point SPIAD Themeplate.pdf
TRACK 2: Module 1 - Coaching The Conversion (The Sales Page Edition): Quiz
TRACK 2: Module 2 - Coach-Mining & The Launch Bible
Welcome to Module 2
67 Golden Questions to Fuel Your Funnel
Advanced Exercise - Moment of Highest Tension
Advanced Exercise - The Perfect Testimonial
Advanced Exercise - The Mic Stand Moment
Advanced Exercise - The Champagne Clink
Advanced Exercise - The Million Dollar Bet
Coach-Mining & The Enrollment Extractor Workbook
The Launch Bible
2.2-67 questions WT.pdf
2.8 - enrollment extractor.pdf
2.9-launch bible wt.pdf
TRACK 2: Module 2 - Coach-Mining & The Launch Bible: Quiz
TRACK 2: Module 3 - Establishing The Gap
Welcome to Module 3
Section 1 - The Pre Headline Qualifier
Section 2 - The Question Loop Headline
Section 3 - The Lead
Section 4 - The Moment of Highest Tension
Section 4 - The Moment of Highest Tension - Example Walkthrough 1
Section 4 - The Moment of Highest Tension - Example Walkthrough 2
3.4 - MOHT - Example Walkthrough 1 .pdf
3.4 - MOHT - Example Walkthrough 2 - Amy.pdf
Section 5 - The Moment of Highest Pleasure
Section 5 - The Moment of Highest Pleasure - Example Walkthrough
3.5 - MOHP Example Walkthrough.pdf
TRACK 2: Module 3 - Establishing The Gap: Quiz
TRACK 2: Module 4 - Exploring The Gap
Welcome to Module 4
Section 6 - Slaughtering Sacred Cows & Belief Installation
Section 6 - Slaughtering Sacred Cows & Belief Installation - Example Walkthrough
4.1 - Example walkthrough Amy.pdf
Section 7 - The Blue Ocean Bridge
Section 7 - The Blue Ocean Bridge - Example Walkthrough
4.2 -Example Walkthrough - Amy.pdf
Section 8 - Solidifying Beliefs Part 1 (Your Bio)
Section 9 - Solidifying Beliefs Part 2 (Testimonials)
TRACK 2: Module 4 - Exploring The Gap: Quiz
TRACK 2: Module 5 - Exiting The Gap
Welcome to Module 5
Section 10 - The Product Reveal
Section 11 - The Aladdin Product Tour
Section 11 - The Aladdin Product Tour - Example Walkthrough
Section 12 - The Golden Guarantee
TRACK 2: Module 5 - Exiting The Gap: Quiz
TRACK 2: Module 6 - Escaping The Gap
Welcome to Module 6
Section 13 - The Upgraded FAQ Close
Section 13 - The Upgraded FAQ Close - Example Walkthrough
Section 14 - The Perfect For You If Close
Section 14 - The Perfect For You If Close - Example Walkthrough
Section 15 - The Final Confident Appeal
Bonus Close - The Risk Mitigator
Bonus Close - The MVC / QVW Close
TRACK 2: Module 6 - Escaping The Gap: Quiz
TRACK 2: All the worksheets and other downloadables
Module 1: The 15 Point Sales Page in a Day Themeplate
Module 2 - 67 Golden Questions Workbook
Module 2 - 5 Advanced Empathy Visualizations Supplement Workbook
Module 2 - Coach-Mining & Enrollment Extractor Workbook
Module 2 - The Launch Bible Workbook
Module 3 - Workbook & Example Pack
Module 4 - Workbook & Example Pack
Module 5 - Workbook & Example Pack
Module 6 - Workbook & Example Pack
List Builder’s Lab 2.0 Full Page Example 1 of 2
List Builder’s Lab 2.0 Full Page Example 2 of 2
Special Bonus: The most meta sales page ever?