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Acumen - Marketing At The Bottom Of The Pyramid (Acumen Academy 2020)

In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.

Course Curriculum

Welcome to the Course

Welcome from the Director of +Acumen

Course Overview and Logistics Course Roadmap & ScheduleM How and Why We Work in Teams About Us Take the Pre-Course Survey Introduce Yourself

Frequently Asked Questions

1. Introduction to Marketing at the Bottom of the Pyramid

Introduction to Module 1 Complete the Reading (Individual)

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment Participate in the Global Conversation Congratulations on Finishing Module 1

2. Marketing Principle #1: Truth

Introduction to Module 2

Complete the Reading (Individual)
Watch the Videos (Individual)
Hold Your Workshop (Team)
Submit Your Assignment
Participate in the Global Conversation (Individual)
Congratulations on Finishing Module 2

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