You’ll learn why Facebook is unique as an advertising platform and how your potential customers are thinking, so you know exactly how to approach them in order to generate sales (without being all pushy and ‘salesy’).
We’ll dive into the journey a customer takes to go from being a complete stranger seeing you in their news feed, to becoming a loyal customer and fan.
You’ll also discover how to build the technical foundations for your customer acquisition system. If talk of ‘pixels’, ‘conversion tracking’, and ‘retargeting’ has your head spinning, then this module will put you at ease.
Even if you have no prior knowledge of Facebook ads and no technical knowledge, you’ll have technical foundations you need to succeed with Facebook ads up and running by the end of this module.
Throwing a single ad out there and hoping it’s going to get you great results is a recipe for disappointment.
The difference between those succeeding with Facebook ads - filling their webinars, challenges and launches with new email subscribers, and generating a positive ROI week in week out, is STRATEGY.
There’s no escaping it. You need a rock solid, proven strategy if you’re going to succeed with Facebook ads.
Module two is all about developing an advertising strategy that works for you and your business.
That strategy will bring new people into your world, build your email list, nurture your new subscribers, and then turn those subscribers and customers.
I’ll introduce you to The SAS Method, the battle tested methodology behind every successful Facebook ads campaign I’ve ever managed. This method will help you get the most ‘bang for your buck’ out of every dollar you spend on ads. It’s all about identifying the ads that will deliver the highest ROI and making sure you get those up and running first.
You’ll map out which ads to run, when to run them, and which audiences to run them to.
Module 3
Your Ideal Audience
In module three you’ll learn how to find and target your ideal customers on Facebook.
First, we’ll create a crystal clear picture of your ideal customer, then I’ll show you how to get in front of them.
You’ll learn which audiences to target when you’re just starting out to get the best results and minimize your risk, and how to decide which audiences to target next.
We’ll dig into how to leverage the power of ‘re-targeting’ to get big results on a tiny budget, and then I’ll show you how the incredibly easy way to reach millions of people who are just like your existing audience by using all of the data Facebook has available.
If you’ve ever struggled to find the right interests or behaviors to target, this module has you covered.
You’ll learn my 4 step process for finding the perfect interests to target with your Facebook ads.
Module 4
Crafting Your Irresistible Offer
It doesn’t matter how good your ads are if you’re offering your audience something they don’t want.
In this module, it’s time to create an irresistible piece of free content that your audience can’t wait to give you their email address for.
In this module we’re diving into what makes a great lead magnet and how to create your own. You’ll also learn the best practices for creating high converting opt-in pages that will make people want to click, all while staying compliant with Facebook’s policies.
Module 5
The Art of the Ad
In this module you’ll learn how to create all the components of eye catching, scroll stopping, Facebook and Instagram ads.
Using images, videos, and compelling copy (text) — you’ll learn how to do it all and pull it off like a pro.
We go into detail on how to create ad images that catch the attention of your future customers, and how to create really simple but highly effective video ads.
And if you’ve ever gone to create an ad but had no idea what to write, the answers are in this module. You’ll learn how to write great headlines (and get simple formulas to help), and how to write text for your ads that convinces people to click (I share frameworks for that as well).
And because nobody likes wasting their time, we’re also taking a look at Facebook’s advertising policies so you can submit your ads with confidence, knowing Facebook isn’t going to shut you down!
Module 6
Setting Up Your Facebook Ad Campaigns
Tt’s time to dive into Facebook’s Ad Manager and place those ad!
But which campaign objective should you choose?
How should you structure your campaigns?
And there are so many options and check-boxes… How do you know what to choose to get the best results?
You’ll find the answers to all these questions along with step-by-step, over-my-shoulder implementation videos waiting for you in module six, along with my favorite pro shortcuts to save you time and money.
By the end of this module you’ll have everything you need to take what you’ve learned and get those leads and customers rolling in!
Module 7
Optimization & Testing
Once your campaigns are up and running, you’ll need to know how to optimize them to get the very best bang for your Facebook ads buck, and how continually improve your ROI.
In this module you’ll get an insider’s guide to understanding your ad’s performance and how to improve it.
By using the ‘SSS Method’, you’ll know exactly what you need to do next every time you jump into the ad manager.
You’ll learn how to troubleshoot poor performance and make intelligent, data-driven decisions to optimize your ads without decimating your budget.
This module is about removing overwhelm and confusion when it comes to looking at your results, and letting Facebook tell you what to do next. No more guesswork.
Module 8
Scaling Your Successful Campaigns Without Hurting Your ROI
Got a winning ad? Awesome!
It’s time to get it in front of even more people.
This is where you really increase your influence, impact and results.
Using my tried-and-trusted multiplication strategies, I’ll show you how to scale your ad spend without eroding your ROI.
If you’ve ever tried to scale successful Facebook ad campaigns and suddenly seen your results drop off a cliff, the strategies in this module will make sure it doesn’t happen again.
ENROLL TODAY & GET THESE EXCLUSIVE BONUSES
Four Weeks of Live Group Coaching (Value $997)
There’s no getting away from it — Facebook ads can be tricky and yes, you will get thrown a curveball or hit a couple bumps in the road as
you work through the course.
That’s why I’m offering four weeks of live group coaching so we can iron out those kinks together. Can’t join us live? No worries! You can submit your question in advance and listen to the recording later if you can’t make a call.
Private, Members Only Facebook Group (Value $497)
There’s nothing I love more than to see my clients and students getting results.
I know through experience that a new image or video, a copy tweak here, or a target change there can make a world of difference to your bottom line.
That’s why when you join Amplified Ads, you’ll also get 12 months access to me via a private Facebook group where I’ll be providing support and answering your questions.
This is where I share my latest discoveries and tactics FIRST, so you’re always up to date on what’s working now.
It’s also an opportunity to engage with others on the same path, and get support and feedback from a group of smart, passionate entrepreneurs just like yourself.
Private Ad Swipe File (Value $97)
