Followers vs. Fans
Followers want to be entertained for free
Fans support you financially
Which do you want?
Remember, you are building a career. Don’t concern yourself with vanity metrics like followers, streams, views and likes.
The only things you should be concerned with are:
1. Are you making a comfortable living with your music?
2. Do you have superfans who will support you for life?
Livestreaming has proven to be a way to get both.
Course Curricul
Livestreaming for Musicians
COURSE INTRODUCTION
0.1 Welcome (1:55)
0.2 Meet Your Instructor (2:37)
0.3 Intro to Livestreaming (3:01)
0.4 Course Assets
CHAPTER 1: GEAR AND SOFTWARE
1.1 Computer Setup (0:27)
1.2 Gear Setup (2:12)
1.3 OBS (9:05)
1.4 Accepting Payments (0:41)
CHAPTER 2: FACEBOOK LIVE
2.1 Intro to Facebook Live (1:36)
2.2 Going Live (1:46)
2.3 Encouraging Engagement (3:31)
2.4 Growing Your Fanbase (1:51)
2.5 Getting Paid (1:13)
CHAPTER 3: YOUTUBE LIVE
3.1 Intro to YouTube Live (2:06)
3.2 Going Live (1:32)
3.3 Encouraging Engagement (1:45)
3.4 Growing Your Fanbase (0:59)
3.5 Getting Paid (1:40)
CHAPTER 4: TWITCH
4.1 Intro to Twitch (9:46)
4.2 Going Live (7:02)
4.3 Encouraging Engagement (10:40)
4.4 Growing Your Fanbase (2:11)
4.5 Getting Paid (1:21)
CHAPTER 5: INSTAGRAM LIVE
5.1 Intro to Instagram (3:29)
5.2 Going Live (5:41)
CHAPTER 6: MULTISTREAMING
6.1 Streaming to Multiple Platforms (3:18)
CHAPTER 7: YOUR PERFORMANCE
7.1 Setting a Schedule (1:26)
7.2 Structuring Your Performance (4:41)
7.3 Setting Goals (3:10)
CHAPTER 8: NURTURING YOUR COMMUNITY
8.1 Themed Streams (4:27)
8.2 Private Groups & Exclusive Events (2:04)
8.3 Patreon (3:07)
CHAPTER 9: TICKETED LIVESTREAMS
9.1 Intro to Ticketed Livestreams (0:43)
9.2 Ticketed vs. Free (4:09)
9.3 Making the Most of Your Show (1:00)
CONCLUSION
10.1 You Made It (0:24)
LIVE Q&As
Ari x Clare Means Live Q&A - 12-2-2020 (84:48)
Clare Means Live Q&A - 1-13-2021 (53:24)
Clare Means Live Q&A - 2-12-2021 (55:56)
Ari Herstand x David Streit of BMI - 2-17-2021 (92:14)
Clare Means Live Q&A - 3-12-2021 (69:20)
BONUS SECTION
Making $50,000+ a Year on Twitch Only Takes 183 Fans says Twitch VP of Music on the New Music Business Podcast (64:47)
Course Curriculum
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