Search Engine Optimization 2006
The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 1 billion people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.
VTC Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web.
Course Intro
Course Intro
(02:14) TWhat Is Covered In This course
(03:05) TWhy Search Engines Are Important
(04:35) TLimitations of SE Optimization
(02:53) T
How Search Engines Work
Survey of the Search Engine Landscape
(02:15) TSearch Engine Terms Defined
(02:27) TOptimization Vs Advertising
(06:53) TCrawler-based Search Engines
(03:34) THow Crawler-based Search Engines Work
(04:11) TWeb Directories
(03:30) TPay Per Click Systems
(04:26) THow Engines Rank Web Pages pt.1
(03:57) THow Engines Rank Web Pages pt. 2
(05:21) TThe Importance of Off-Page Factors
(03:17) T
Checking the Current Status of Your Sites
Google and The Google Tool Bar
(04:54) TChecking Your Pages in Google
(03:21) TChecking Your Pages in Yahoo
(03:18) TChecking MSN and the Others
(04:49) TMaking Frames More SE Friendly
(05:40) TSetting Page Titles and Descriptions
(04:27) TChecking Page Links and Content
(04:07) THow to Make Your Content Easy to Index
(04:01) T
Choosing Target Keywords
Keyword Research
(04:49) TMore Keyword Research
(03:30) TKeyword Phrases Vs Single Words
(04:50) TAnalyzing the Competition for Keywords
(05:10) TIdentifying Your Money Keywords
(04:11) TMake Keywords Specific and Descriptive
(05:29) TKeyword Tools: Wordtracker
(06:40) TOther Keyword Tools
(05:24) T
How Domain Names Effect SE Placement
How Domain Names Affect SE Placement
(02:41) TChoosing Effective Names
(05:00) TRegistering Domain Names
(05:00) TUsing Multiple Domain Names
(03:37) TSetting Up Multiple Domain Names
(05:10) T
Designing Web Pages That Search Engines Like
Creating Crawler-friendly Sites
(04:14) TPlacing Keywords: Page Titles
(06:45) TPlacing Keywords: Meta Descriptons
(06:05) TPlacing Keywords: Meta Keywords
(02:35) TPlacing Keywords: Headings
(03:23) TPlacing Keywords: Body Text
(04:40) TBenefits of Using CSS
(06:24) TWorking with Images
(04:00) TAdditional Page Construction Tips
(05:32) TRobot.txt Files
(04:10) TOutgoing Links
(05:23) TCommon Page Content Mistakes
(04:38) TFixing Invisible Navigation Systems
(05:13) T
Link Building
Why Links are Importnt
(02:54) TLink Basics
(02:36) TBuilding Natural Link Structures
(01:37) TReciprocal Links
(03:47) TUsing Google PageRank
(05:18) TTips for Identifying Other Links
(02:29) TTips on Writing Link Requests
(03:41) TGetting Links from Directories
(03:00) TLinks that Can Work Against You
(04:06) TStrategies for Improving Your Links
(05:57) T
Advanced Link Building Techniques
Paying for Traffic
Why Pay for Traffic?
(04:53) TPay-Per-Click (PPC) Programs
(03:24) TA Survey of PPC Programs
(04:40) TGoogle AdWords and AddSense
(04:27) TImproving AdWords Rankings
(04:40) TYahoo Search Marketing
(05:20) TPlanning Your Yahoo Ad Campaign
(03:17) TPlanning Your Bid Strategies
(04:16) TDetermining Your Max Bids
(03:38) TYahoo Search Marketing Reports
(02:55) TTracking Your Ads
(02:24) TImportance of Internet Advertising
(01:52) T
Google
Google Specs and Overview
(03:24) TGoogle Site Organization
(03:45) TGoogle Page Construction Tips
(02:35) TGoogle Link Strategies
(04:15) TAvoiding The Google Sandbox Effect
(03:27) T
Yahoo
MSN Search
MSN Search Specs and Overview
(03:23) TMSN Search Site Organization
(02:32) TMSN Search Optimization Techniques
(04:34) TMSN Search Linking Strategies
(02:46) TOptimization Tips from MSN
(02:50) T
Ask Jeeves
Ask Jeeves Specs and Overview
(02:35) TTechnical and Editorial Requirements
(02:01) TAdditional Requirements and Design Tips
(02:53) T
Web Directories
Directories Vs Search Engines
(03:03) TThe Yahoo Directory
(02:10) TSubmitting Sites to the Yahoo Directory
(03:07) TThe Open Directory Project (ODP)
(01:48) TSubmitting a Site to the ODP
(04:18) TTips for Getting Listed in ODP
(04:33) T
Getting Hi-Tech Pages Indexed
Frame Pages
(04:14) TFlash
(04:24) TOptimizing Flash Content for Google
(04:48) TAvoiding Problematic Flash Content
(02:39) TDynamically Generated Pages
(03:32) T
Search Engine Optimization Tools
Final Thoughts 
Course Wrap-up
(01:43) T
Disclaimer
(01:08) T
Credits
About Your Author
(01:48) T
